The one-minute company explanation
Give someone enough understanding to ask a better second question.
Read the planPITCH TO VIDEO / THE FIRST CONVERSATION
Make the idea
easy to repeat.
A person with a problem.
A solution you can show.
A reason to talk again.
- 01The problem
Who feels it?
- 02The evidence
What works today?
- 03The ask
What happens next?
Your pitch is an argument.
Give it evidence.
Someone should be able to describe your idea after the video ends. Give them a person with a problem, a glimpse of the solution working, and a reason to take the next conversation.
Your working draft
Build the spine of your pitch
Tell us what you filmed and what matters most.
Make it yours, then copy your brief.
Choose the conversation.
All pitch playbooks →A pitch that starts with their problem
Make a short sales video around one relevant situation and one practical next step.
Read the planLet the team explain the work
Record a clear account of the team, the problem and the progress you can demonstrate.
Read the planMake the demonstration carry the claim
Let the viewer see the product do the thing your pitch promises.
Read the planShow the project people would support
Plan a project video around what exists, what remains to be done and why support matters.
Read the planRecord the argument in pieces
Capture a pitch in short sections so the edit can improve the pace without changing the argument.
Read the planThe editing step
A plan is a good start.
Now give it an edit.
Bring your recorded pitch, demo and supporting clips to Amira. Give it a clear brief so the edit stays focused on your idea and the conversation you want to start.
Meet Amira ↗